Merovintage

About the Brand

Merovintage was a growing fashion brand in Nigeria—modern, stylish, and street-smart. The founder had the passion and a great eye for design. There was demand, some loyal customers, and even a dream to open a second store. But beneath the surface, the business was shaky.

Though sales were coming in, the brand wasn’t positioned clearly, and operationally things were running off instinct, not systems. There was a deeper goal—to one day exit and relocate abroad—but at the time, the business couldn’t survive without the founder at the centre of everything.

The Challenges

• Low Brand Trust: The brand looked “unserious” to outsiders. Despite good products, it lacked consistency, clarity, and visual credibility. Customers didn’t trust it enough to buy or refer.
• No Financial Structure: The business had no formal accounting system in place. The founder couldn’t tell what was profitable, what was leaking money, or what needed fixing.
• Scaling Without Systems: The idea of opening a second store was on the table, but there were no SOPs, no staff structure, and no backend organization to support that kind of growth.
• No Exit Strategy: Long-term, the founder wanted to move abroad—but the business wasn’t built to run without him. There was no plan in place for a handover or sale.

What We Did

1. Rebuilt the Brand from Scratch

We redesigned the entire visual identity and brand messaging. The goal was simple: create a brand people could trust. We gave Merovintage a voice, a look, and a presence that felt professional, modern, and worthy of attention.

2. Took Over Monthly Accounting

We introduced accounting software and handled monthly financials end-to-end. For the first time, the founder could see his numbers clearly—profit margins, costs, sales trends, and cash flow.

3. Prepared the Business to Scale

We helped plan the expansion into a second store, supported the shift from reselling to producing in-house, and introduced basic operational systems that freed the founder from daily firefighting.

4. Guided a Smooth Exit

When the founder was ready to relocate to the U.S., we helped craft and execute the full exit strategy. We managed the transition, structured the sale of the business, and ensured continuity under new ownership.

The Outcome

Merovintage didn’t just “close shop.” It evolved into a brand that could outlive its founder. The business was sold with a working structure, documented financials, and a clean operational base—allowing the founder to exit with confidence and dignity.

Today, Merovintage remains active under its new owner. It’s one of our proudest examples of how structure, clarity, and support can turn a simple hustle into a real, transferable business.

“We don’t just help people run businesses. We help them build something that lasts—even when they’re not in the room. That’s what happened with Merovintage.”

Rosario Anthony Waya
Founder, Boltzmenn 2.0